Graphic designer with experience spanning music, entertainment, marketing, and experiential production. Skilled in brand identity, digital marketing assets, and UI/UX design, with hands-on production experience at Sony Music Entertainment and client-facing agency work.She is open to work and commissions.
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Fluent in Adobe Creative Suite and Figma,
with a strong foundation in visual storytelling and cross-functional collaboration.
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Global Digital Business at Sony Music Entertainment
Best Lean Solution
Campaigns for Non-Profit
Global Media Production at Sony Music Entertainment
Headset that Listens to Colour
Parsons Social Media
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Creative designer with experience developing digital marketing materials, brand communications, web experiences, and visual storytelling for global and B2B audiences. Skilled at translating complex ideas into clear, engaging visual communications across digital, print, presentation, and social channels. Experienced collaborating with cross-functional teams across design, technology, media production, and business development, with additional experience researching emerging AI technologies and presenting strategic recommendations to senior leadership.
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Open to freelance projects, commissions, and full-time/part-time or contract roles.
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
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Sony Music Entertainment
AI Strategy & Technology Research for Global Digital Business
Role
Research • Strategy • Presentation Design • Visual CommunicationTimeline
Summer 2023
Skills demonstrated• Technology Research
• AI Strategy
• Executive Presentation Design
• Information Design
• Visual Storytelling
• Cross-functional Collaboration
• Business Communication
Overview
During my internship with Sony Music Entertainment's Global Media Production and Global Digital Business teams, I helped research an emerging AI company and develop a strategic proposal exploring how machine learning could support music discovery, A&R decision-making, and internal catalogue organization.
The project culminated in a presentation delivered to senior leadership outlining potential business applications, implementation considerations, and long-term opportunities.
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Challenge
Sony manages one of the world's largest music catalogues.
As music libraries continue to grow, identifying artists and opportunities becomes increasingly complex. Our team explored how AI could augment A&R by organizing metadata and providing additional insights without replacing human expertise.
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My Role
I contributed to:
• Researching emerging AI technologies and their business applications
• Evaluating potential workflow improvements for Global Digital Business and A&R
• Designing executive presentation materials and supporting visual assets
• Organizing complex research into an executive-level presentation
• Communicating complex technical concepts through executive-facing visual presentations
• Presenting our findings directly to Senior Executives at GDB
Research Process
Areas of research included:
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Opportunity
Objective: Organize large volumes of music more efficiently while providing AI-assisted insights that support creative decision-making.We proposed an internal AI-assisted workflow capable of analyzing characteristics such as:• Genre
• Tempo
• Time signature
• Loudness
• Instrumentation
• Lyric sentiment
• Song structureThe objective was to organize large volumes of music more efficiently while providing additional insights to support creative decision-making.
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What I learned
This project fundamentally changed how I think about emerging technology.
Rather than viewing AI as a replacement for human expertise, I became interested in how thoughtful implementation can augment existing workflows, improve decision-making, and help organizations make better use of complex information. That perspective continues to influence how I approach design and technology today.
Blue Team and Red Team, Sony Music Entertainment, Summer 2023.
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For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
Sony Music Entertainment
Global Media Production & Digital Asset Production
Role
Global Media Production • Digital Asset Production • Quality Assurance • Visual DesignTimeline
Summer 2023
Overview
During my internship with Sony Music Entertainment's Global Media Production team, I supported the preparation of digital media assets for worldwide release across major streaming platforms. My work ranged from creating original artwork concepts to quality-checking and refining hundreds of digital assets, ensuring they met Sony's production standards before global distribution.
Challenge
Official music assets are distributed across dozens of digital platforms, each with strict technical specifications for image quality, dimensions, color accuracy, metadata, and formatting. Even minor inconsistencies can affect how releases appear across streaming services worldwide.
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Samples of the over 200+ legacy records album covers that I edited, quality checked and assured for global re-release
My Role
I contributed to:
• Creating original album artwork concepts
• Preparing digital assets for worldwide release
• Retouching artwork and removing visual artifacts
• Correcting image dimensions and DPI for platform requirements
• Performing quality assurance on more than 200 album covers
• Collaborating with Global Media Production specialists throughout the release workflow
• Learning professional production standards from senior video, graphics, and audio engineers
Cross Functional Collaboration
Throughout the internship I worked alongside Sony's senior specialists in video, graphics, and audio production, learning how digital assets move through professional production pipelines prior to worldwide release. This experience strengthened my understanding of technical quality assurance, collaborative workflows, and the standards required for global media distribution.
Original Album cover designed for global release
(Samantha Zak August 2023)
Quality Assurance
Quality Assurance was a core part of my role, ensuring digital assets met Sony Music's production standards before worldwide release. I quality-checked more than 200 album covers, correcting dimensions, resolution, DPI, and visual artifacts to ensure consistency and compatibility across major streaming platforms.
Skills demonstrated• Digital Asset Production
• Quality Assurance
• Image Retouching
• Adobe Photoshop
• Production Workflow
• Cross-functional Collaboration
• Creative Problem Solving
• Visual Consistency
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
Parsons Social Media Management
Role: Social Media Content Assistant and School Tour Guide
Tools: Canva, Adobe Creative Suite, Social Analytics PlatformsChallenge
Strengthen engagement while maintaining a cohesive and professional institutional voice across social platforms.Process
• Developed structured content calendars aligned with academic events and marketing priorities
• Designed platform-specific static content optimized for Instagram
• Monitored engagement data to refine posting cadence and visual approach
• Maintained brand consistency across all published materialsOutcome
• Improved engagement consistency across key platforms
• Strengthened visual cohesion and messaging clarity
• Established a reliable publishing rhythm supported by performance tracking
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
Taco Crawl 2026
Role: Graphic Designer, Photographer, and Content Creator
Tools: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Photography Equipment, Social Media PlatformsChallenge
Create a cohesive visual identity and promotional campaign for a nonprofit community event while increasing awareness, participation, and engagement across digital channels.Process
• Developed the visual identity for the 2026 event, including logo design and campaign branding assets
• Designed promotional materials for digital and social media distribution
• Created a custom header image and supporting graphics to establish a consistent visual presence across platforms
• Photographed event-related content and curated imagery for marketing use
• Edited and retouched photographs to ensure professional presentation and brand consistency
• Produced and edited a promotional video to support outreach and event awareness
• Collaborated with organizers to align creative assets with the event's goals, audience, and community-focused missionOutcome
• Delivered a complete visual campaign for the 2026 Taco Crawl initiative
• Established a recognizable and cohesive event identity across marketing materials
• Produced multimedia content that supported community engagement and event promotion
• Contributed to increased visibility through professionally designed graphics, photography, and video content
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
Seeing Colour Through Sound
Colour plays a significant role in how people navigate and interpret the world, yet not everyone experiences it in the same way. This project explored how wearable technology could translate color into sound, creating an alternative way to perceive visual information. Using Arduino, TouchDesigner, and custom hardware, I designed and prototyped an interactive headset that transformed real-time color data into unique audio feedback.
Beyond the wearable prototype, I designed all supporting visual communications for the project, including the promotional poster, printed booklet, concept video, and presentation graphics. These materials established a consistent visual identity while helping explain the technology, research, and user experience behind the prototype.
Challenge
How can technology make visual information more accessible without relying on traditional screens or text?This project investigated whether color could be experienced through another sense by creating an intuitive relationship between visual input and sound. The goal was to develop an interactive wearable that encouraged users to experience color in a new way while exploring accessibility, perception, and multisensory interaction.
My Role
I contributed to:
• User research and concept development
• Interaction and experience design
• Arduino sensor integration
• Audio mapping and interaction testing
• Graphic design and documentation
• User testing and iterative refinement
Building the Prototype
The headset combined a color sensor, Arduino microcontroller, and custom software built in TouchDesigner to capture color information in real time. Different color values triggered unique audio responses, allowing users to associate sound with visual input through interaction.
Research
Before building the prototype, I explored existing accessibility technologies, color perception, and multisensory design. This research informed how colors could be translated into distinct audio cues that users could quickly recognize while keeping the interaction intuitive and responsive.
Outcome
The final prototype demonstrated how physical computing and interaction design can be combined to create alternative ways of experiencing visual information. Beyond the technical implementation, the project reinforced the importance of designing technology that is both intuitive and accessible for diverse users.
What I learned
This project expanded my understanding of accessibility-focused design, rapid prototyping, and multidisciplinary collaboration between hardware and software. It reinforced that successful interaction design requires balancing technical implementation with thoughtful user experience and continuous iteration.
Skills demonstrated• Accessibility Research
• Interaction Design
• Physical Computing
• Arduino
• TouchDesigner
• Rapid Prototyping
• User Testing
• Creative Coding
• Experience Design
• Wearable Technology
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
Best Lean Solution
B2B Marketing • Web Design • UI/UX • Digital Communications
Overview
Best Lean Solution is a digital consulting agency specializing in marketing and business solutions for industrial and manufacturing clients. As a Design Consultant, I collaborated with clients to create websites, digital marketing materials, UI/UX concepts, and branded communications that translated complex technical information into clear, engaging digital experiences.
Challenge
Many B2B companies struggle to communicate highly technical products and services through modern digital experiences. The challenge was to transform complex information into intuitive websites and marketing materials that improved usability while supporting sales and client communication.
My Role
Responsabilities:
• Designed responsive website layouts and landing pages
• Developed UI/UX wireframes and interactive prototypes in Figma
• Created branded digital marketing materials and sales collateral
• Collaborated directly with clients to understand business goals and technical requirements
• Organized design systems and reusable interface components
• Iterated on concepts through client presentations and feedback
• Supported cross-functional teams throughout the design process
Process
Reflection
This experience strengthened my understanding of designing for B2B audiences and collaborating with clients across multiple industries. It reinforced the importance of combining user-centered design with business objectives to create digital experiences that are both functional and visually engaging.
Skills demonstrated• UI/UX Design
• Figma
• Responsive Web Design
• Digital Marketing
• B2B Communications
• Information Architecture
• Client Presentations
• Wireframing
• Visual Design
• Design Systems
UI/UX
Each interface was designed to simplify complex information while guiding users toward key actions through clear navigation, consistent layouts, and responsive design principles.
Marketing
In addition to website design, I created marketing assets that supported client outreach, product communication, and business development. Working across digital channels required balancing technical accuracy with engaging visual storytelling tailored to B2B audiences.
Client Collaboration
Clients included industrial automation and manufacturing businesses seeking to modernize their digital presence and improve communication with prospective customers.
Working directly with clients required translating business objectives into visual solutions while presenting concepts, incorporating feedback, and refining designs throughout multiple project iterations.
For further information or any inquiries please send me an email and I will be sure to get back to you as soon as possible.
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